Ron Anderson & Sons LTD. has provided quality residential framing across Alberta since 1994. Over the years they expanded into commerical, multi-family and residential projects of all sizes, even introducing foundation construction alongside their original framing business.
The growth of RAS demanded a brand update. After research and collaboration with the RAS team, I developed the new RAS logomark. This icon is bold and simple. The peak of the letters' overline represents a rooftop, or framing, which in turn allows the underline to act as the RAS foundation. The brand continues on the website with a minimalist, utilitarian design and structured layout.